Dr. Nicolette Picerno unveils Concierge Service to give patients the royal treatment - from private chefs to housekeeping to limo service, she's helping beauty mavens recover in style

Denver, Colo. (PRWEB) April 3, 2008 -- Plastic surgery is a competitive business. With more than eleven million patients getting procedures each year, and thousands of board certified doctors to choose from, the race to the fountain of youth is one that is growing at marathon speed. In a valiant effort to outrun the pack and give patients the epitome in five-star service, one Denver-based doctor is pulling out all the stops. Dr. Nicolette Picerno (http://www.nicolettepicernomd.com), Denver's only double board certified female facial plastic surgeon, has launched a private concierge service within her practice. The services offer patients many of the same amenities they'd find at luxury hotels such as housekeeping, private chefs, limo service, childcare, professional wardrobe stylists, makeup artists and more.

The Concierge Program is the brainchild of Dr. Picerno, and is completely geared towards the needs and desires of a patient who has just elected plastic surgery - whether it's something to help them recover in greater comfort or something to help them show off their new look. The program includes seven cleverly themed, distinctive packages: Domestic Diva, Girls Night Out, Sinfully Delicious, Working Girl, Fashionista, Manpower and Movie Star. Packages are valued at $400 - $1,000 and are completely complimentary to all of the doctor's surgery patients.

In the spirit of a room-service menu, each client selects the package most suited to their desires and interests when booking their surgery. At the culmination of their procedure, the client receives their customized concierge items.

The program falls into the "what will they think of next?" category and is in keeping with the industry trend of a spa-like atmosphere for cosmetic treatments.

"Today's patients are increasingly discerning. They have done their homework, know what they want, and are oftentimes difficult to impress," stated Dr. Nicolette Picerno. "The Concierge Program speaks to a growing trend of 'luxury plastic surgery,' that, coupled with board certified doctors and more training than ever, is completely transforming the face of cosmetic surgery. We've definitely entered the era of retail medicine," she finished.

And while Dr. Picerno espouses the importance of finding a good doctor, managing realistic expectations and researching credentials, she believes that a little indulgence is appropriate, if not essential, when electing a cosmetic procedure. "Whether someone is having a minimally invasive procedure or a major surgery, they oftentimes push themselves to resume normal activity much too soon. I see this time and time again. The Concierge Program was created in part to help patients recover appropriately with the help they need. It alleviates the burden of caring for their homes, work life and children," she attests.

For more information on the Concierge Service or to interview Dr. Picerno, please contact Betsy Martin at 303.680.7004 or betsy@decibelcommunications.com.

About Nicolette Picerno, MD Dr. Nicolette Picerno is a member of Faces First Center for Cosmetic Surgery. As the only female facial plastic surgeon in Denver to be double-board certified, Dr. Picerno offers surgical procedures and non-invasive beauty treatments from the neck up. Dr. Picerno is certified by both the American Board of Otolaryngology and the American Board of Facial Plastic and Reconstructive Surgery. She has practices in Lone Tree and at the Centura-Porter Adventist Campus. For more information please visit http://www.nicolettepicernomd.com or call 303 744 2300.

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